Tuesday, 21 October 2014

Target Audience Profile


This is Kate Marshall. she is 20 years old and is a student at Staffordshire University studying English literature. She studies this subject as she has a big interest in the arts including drama specifically plays. 

She currently shares an apartment with 3 other students from her university which isn't far from Stafford town centre. This is of interest to Kate as her and her flatmates like to go out at night. This can be to the cinema or a nigh out at the local bars and clubs. 
Kate's past times include going out to the cinema to watch the latest films. Her favourite film genres include romance and drama themed films. Kate does find socialising with her friends important and so makes use of many social networking sites available for this generation. 
As a student, Kate is within the E band of classification having a part time job working at a retail store. She shows an interest in fashion and earning around £3000 per annum working about 12 hours a week. This enables her to work around her uni schedule and have enough time for a social life. 
When travelling to and from work, she drives a Kia Picanto which she bought using her student loan and a little added payment from her parent who she regularly visits back home.
Over time, some of Kate's favourite films include Time Traveler's Wife and The Notebook, both of the drama and romance genre which she takes much interest in.
Aside from from films, within her spare time , Kate has a passion for country music specifically artists such as Johnny Cash and more recently some of the work by Taylor Swift. She has been to a few of her concerts but as a student she can't afford to go to all of them as she has to save up for her essentials for University. 
Kate does enjoy watching movies on site such as Netflix and love film but does like to go to the cinema especially on Wednesdays to watch a film with her flatmates.